Photo by Joshua Kristal
Harald and Lynn Husum–the Appaman founders, designers, owners — with their children, Elie and Kaya. Lynn Husum is calling on all local moms to join the Appaman Monkey Bar Challenge: Get in shape and raise money to fight childhood cancer.–Photo by Joshua Kristal
You know the drill. We goad our kids on the monkey bars –“Come on, you can do it!” — and we expect them to swing from one end to the next, no problem. But how many monkey bar rings can YOU swing through?
Sorry, but let’s get real: Probably, not many.
The knowledge of such reality sparked local mom and savvy entrepreneur Lynn Husum to launch the national Appaman Monkey Bar challenge, an effort that has already garnered press in such unlikely a place as Arkansas.
So far, 76 moms have signed up, pledging more than $1,900, from Chapel Hill, N.C. to Chicago; from Fargo, North Dakota to Laguna Hills, Calif, from Denver, Colo., to Royal Oak, Mich. and back.
Husum said she was hanging out at Carroll Park with her 8-year-old daughter, “watching her dominate the monkey bars,” when her daughter turned and asked how many laps on the bars Husum could do.
Husum answered one lap, “though I assumed I could master two,” said the Carroll Gardens mom.
“I stepped up to the bars and couldn’t even hit two bars. I was devastated!” Husum said.
“I called an old friend who is a personal trainer and told her I needed emergency monkey bar training and that by the end of summer I would destroy those monkey bars,” Husum said.
As the co-owner, with her husband, of the celebrity-approved, uber-stylish urban kids-wear brand Appaman, Husum decided to turn her personal drive into a national fundraiser. She launched the Appaman Monkey Bar Challenge, with 100 percent of proceeds to go to Alex’s Lemonade Stand Foundation for Childhood Cancer.
“We challenge you to do the monkey bars,” Husum said in her call to moms everywhere.
The challenge is to master as many laps as possible from now to Labor Day, when participants will send in videos of themselves hitting the bars. Appaman will post results on their site and on facebook.
The goal is to raise $2,500.
Moms are asked to pledge $25 to register. Participants receive an Appaman swag kit.
Husum was interviewed recently by the Arkansas Gazette, by a reporter doing a story on middle-aged women training on monkey bars to get back in shape.
Husum says the workout is great. “I’m in the best shape of my life,” she says.
“I feel the challenge hits on all cylinders. It involves strength building; healthy, friendly competition; philanthropy, and most important, fun play with your children, on their turf.”
So go ahead. Join the Appaman Monkey Bar Challenge, and get buff with your kiddos. Why not?
For more info about Alex’s Lemonade Stand, visit http://www.alexslemonade.org/mypage/84183
To shop Appaman’s styles, go to Area Kids stores in Carroll Gardens and Cobble Hill, or visit Appaman’s retail site: